TEST DRIVE // COWELL VW
Cowell Volkswagen Test Drive Event
CLIENT:
Cowell Volkswagen
DATE:
2017
PROJECT:
Test Drive Event
PROJECT BRIEF
Cowell Volkswagen was looking for a way to attract new customers and allow interested prospects to test drive their vehicles in a relaxed setting outside of the dealership.
SOLUTION
Twenty Twenty Advertising designed and organized a test drive event at MacArthur Glen, a high-end fashion outlet mall in Richmond, BC. The mall was chosen for its central location, traffic flow, ideal clientele and the relatively quiet roads in the vicinity.
Prior to the event, online awareness advertising announced the event and allowed guests to sign up for an assigned test drive time slot. The day-of consisted of a registration desk where guests signed the necessary waiver forms and could enjoy refreshments while they waited for their test drive. A qualified member of Cowell Volkswagen’s staff then accompanied the guest on a short drive where they could get well acquainted with the newest Volkswagen vehicles.
A post-event survey and feedback from the dealership showed that the event was a success with 48+ sales leads.